Randy Wilburn talked to Mark Zweig, founder, and chairman of Zweig Group, about the history of AECWorkForce. Almost 30 years ago, Mark created a successful niche job board in the form of a newsletter. Today, firms in our industry face challenges when trying to use generic job boards that cover every industry and position imaginable. The experts at Zweig Group saw a need for a more focused tool to attract the kind of talent design firms are looking for.
Mark talked about the current state of talent acquisition in the design industry and the mistakes many firms make when trying to hire great talent. According to Mark, you always have to sell the opportunities to work at your firm, and you have to make sure you have the right people in front of candidates – whether on the phone or in person. A simple mindset shift in this area can impact the recruitment efforts of a design firm. Mark also shared several ideas to separate yourself from the hiring competition. One of his ideas: Offering a car to everyone on staff. This may sound far fetched, but Mark lays it all out in this podcast.
The new and improved AECWorkForce is coming soon to a browser or smartphone near you. Whether you’re looking to post or find a job just visit AECWorkforce.com to get your name on the list to be notified when the site launches. You can also text the word HIREFASTER to 66866 to get on the list.
Stay tuned for more on AECWorkforce.com.
For more information on AECWorkForce.com or The Zweig Letter podcast contact Randy Wilburn:
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