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Best practices may be safe, but they won’t differentiate your firm. Make these changes and your firm will stand out.

President and senior principal of ICON Architecture (Boston, MA), a women-owned, SOMBDA certified firm that’s staffed over 50 percent by women.

Firms seem to be doing better than most anyone would have predicted when everything had to shut down in March. Why is that?

None of these is a panacea. All of these things do, however, have the potential to bring you new clients, opportunities, and projects.

Press releases haven’t gone the way of the dinosaurs yet. Keep them short and simple to get the most out of this powerful marketing and exposure tool.

Most of these ideas take very little money – just your time. Invest in yourself and your business and you’ll be stronger and better for it on the other side of this.

By combining traditional marketing tactics with unique approaches for our industry, AEC firms can get ahead of the competition, stay relevant, and win more and better contracts.

A constant focus on your firm’s brand is essential. If you let it slide, you’ll send mixed, confusing messages.

“I used to be addicted to social media … So I stopped. Today, I still use social media, though only for business purposes.”

Marketing spending has climbed to an all time high, according to Zweig Group’s 2019 Marketing Survey.

A small investment of your time, energy, and creativity can yield a large return with your clients. Start gently and build your confidence.

Social media isn’t nuclear physics, but you have to have the right voice for the right channel, otherwise you’re speaking Spanish in China. Would you walk up to someone at…