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None of these is a panacea. All of these things do, however, have the potential to bring you new clients, opportunities, and projects.

Press releases haven’t gone the way of the dinosaurs yet. Keep them short and simple to get the most out of this powerful marketing and exposure tool.

Most of these ideas take very little money – just your time. Invest in yourself and your business and you’ll be stronger and better for it on the other side of this.

By combining traditional marketing tactics with unique approaches for our industry, AEC firms can get ahead of the competition, stay relevant, and win more and better contracts.

A constant focus on your firm’s brand is essential. If you let it slide, you’ll send mixed, confusing messages.

“I used to be addicted to social media … So I stopped. Today, I still use social media, though only for business purposes.”

Marketing spending has climbed to an all time high, according to Zweig Group’s 2019 Marketing Survey.

A small investment of your time, energy, and creativity can yield a large return with your clients. Start gently and build your confidence.

Social media isn’t nuclear physics, but you have to have the right voice for the right channel, otherwise you’re speaking Spanish in China. Would you walk up to someone at…

There’s three horses you need to ride if you are going to win the race, so saddle up with Facebook, Twitter, and a killer website. It’s time to roll up…

Every so often I have a number of disconnected thoughts for our readers, none of which merits all of my allotted space, but each of which could prove valuable. This…

When it comes to large projects that affect a lot of people, a multi-pronged communications effort is the best way to bring stakeholders together. When planning regional infrastructure projects, getting…