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The Zweig Letter

The voice of reason for the AEC industry

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Vision

  • Jerry Allen – true courage in leadership

    by The Zweig Letter March 7, 2021
    March 7, 2021

    By Mark Zweig | There are many ways to show courage, and Jerry Allen showed real courage in his willingness to confront every single obstacle in his life.

  • Purpose driven leadership

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Phil Keil | This will inform your strategy development and ultimately allow you to build a legacy.

  • Leading change: Jennifer Bennett

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Sara Parkman | President of Shive-Hattery (Cedar Rapids, IA), a multi-disciplinary architecture and engineering firm that recognizes the power of design in transforming the human experience.

  • Winning cover letters

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Mercedez Thompson | Create client-focused cover letters that build trust, provide clear client benefits, and connect to your client’s broader goals or vision.

  • We can do better

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Stephen Lucy | In the past year, we’ve learned a great deal about how we can do better and have begun to seize opportunities created by 2020.

  • One thing every day: Doug Glenn

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Liisa Andreassen | COO of CEC Corporation (Oklahoma City, OK), a multidiscipline firm with a focus on eliminating aging infrastructure and driving community growth through innovative design.

  • Extrinsic motivation

    by The Zweig Letter January 17, 2021
    January 17, 2021

    By Mitchell Shope | Leveraging reinforcement theory will connect the action to the reward and bolster your firm’s morale and cultural identity.

  • Forward thinking: Michael Anastasio

    by The Zweig Letter January 17, 2021
    January 17, 2021

    By Liisa Andreassen | President and CEO of Bala Consulting Engineers (King of Prussia, PA), a multi-disciplined design firm with an environment designed for relationships to thrive and careers to flourish.

  • Decentralization

    by The Zweig Letter January 10, 2021
    January 10, 2021

    By Phil Keil | Decentralization of structure within our firms allows for a more agile, adaptable, and unified organization.

  • Creating success: David E. Ott

    by The Zweig Letter January 10, 2021
    January 10, 2021

    CEO and president of SEH (St. Paul, MN), a firm that’s simplifying the world’s complex challenges by designing better places, engineering clean water, and renewing infrastructure.

  • New Year’s resolutions

    by The Zweig Letter January 10, 2021
    January 10, 2021

    By Mark Zweig | Our businesses need the same care we are giving ourselves to remain healthy and viable in the year ahead!

  • Leadership transition as a way of life

    by The Zweig Letter January 3, 2021
    January 3, 2021

    By Kevin Token | A singular leader, in place for all time, might not be the best model for your firm. Consider a different way, one that plans for transitions and accommodates change.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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