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Firms seem to be doing better than most anyone would have predicted when everything had to shut down in March. Why is that?

With new cases of COVID-19 on the rise, now is not the time for complacency. Instead, it is a time for self-reflection and new action.

Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.

If we care about the success of our people and our businesses, we cannot keep ignoring the importance of people skills.

Prioritize the tasks on your to-do list in order of importance and how long they will take to maximize efficiency.

Are you doing what you really should be for your business right now? Or are you just floating along on a sea of uncertainty, afraid to move or you’ll turn over your raft?

None of these is a panacea. All of these things do, however, have the potential to bring you new clients, opportunities, and projects.

Press releases haven’t gone the way of the dinosaurs yet. Keep them short and simple to get the most out of this powerful marketing and exposure tool.

For many A/E firms, it is going to take a lot of tough decisions, hard work, mental intensity, and help from everyone in the firm to get through this situation intact.

Most of these ideas take very little money – just your time. Invest in yourself and your business and you’ll be stronger and better for it on the other side of this.

Connect with your people and bolster your business so you come out of this pandemic stronger on the other side.

By combining traditional marketing tactics with unique approaches for our industry, AEC firms can get ahead of the competition, stay relevant, and win more and better contracts.