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The Zweig Letter

The voice of reason for the AEC industry

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  • Dedicated marketing staff

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.

  • Virtual business development

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

  • Just when you figure things out, game over!

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Mark Zweig | Look in the mirror and ask yourself if you are still doing what you want to do every day. Maybe now is the time to get really serious about your transition.

  • Fresh, handcrafted marketing

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.

  • Unanswered questions

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Christina Zweig Niehues | While we’re entering 2021 with a renewed sense of purpose and greater clarity, there are still a lot of unanswered questions.

  • Real differentiation in your A/E firm

    by The Zweig Letter November 29, 2020
    November 29, 2020

    By Mark Zweig | Answer these questions and many more, or you will, at best, be a decent copy of a firm or firms that do as well or better than you already do.

  • Social media in 2020

    by The Zweig Letter November 8, 2020
    November 8, 2020

    By Christina Zweig Niehues | If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

  • Training engineers to be sales leaders

    by The Zweig Letter September 27, 2020
    September 27, 2020

    Grow your firm and bolster future success by training and mentoring technical staff to participate in your firm’s sales and marketing efforts.

  • A/E firms are doing surprisingly well

    by The Zweig Letter August 17, 2020
    August 17, 2020

    By Mark Zweig | Firms seem to be doing better than most anyone would have predicted when everything had to shut down in March. Why is that?

  • Reimagine, renew, retool

    by The Zweig Letter July 20, 2020
    July 20, 2020

    By Mark Zweig | With new cases of COVID-19 on the rise, now is not the time for complacency. Instead, it is a time for self-reflection and new action.

  • Turning overhead into revenue

    by The Zweig Letter July 20, 2020
    July 20, 2020

    Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.

  • Every business is a people business!

    by The Zweig Letter July 6, 2020
    July 6, 2020

    By Mark Zweig | If we care about the success of our people and our businesses, we cannot keep ignoring the importance of people skills.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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