A small investment of your time, energy, and creativity can yield a large return with your clients. Start gently and build your confidence.
social media
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Firms are using social media for marketing, but the frequency, consistency, and quality of the content needs to improve. Chaos. Zero strategy. Lack of metrics. Zweig Group’s just released 2018…
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Once you get to be 60, your perspective changes. If you look ahead, you know that you have, on average, another 12 years left to live (longer if you are…
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Approximately 10,000 baby boomers will retire every day over the next decade. By 2030, millennials will comprise three-quarters of the U.S. workforce. A common blood sport at leadership team meetings…
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A few weeks back I decided to take a little social media holiday. There were plenty of reasons for it. Those reasons included the tremendous amount of time I found…
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I was thinking about social media and what a phenomenon it is and how it is now such a big part of our culture. Even though the odds are against it,…
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Social media isn’t nuclear physics, but you have to have the right voice for the right channel, otherwise you’re speaking Spanish in China. Would you walk up to someone at…
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In this episode, Randy Wilburn makes the case for starting a podcast for your design firm. He also talks about why the prevalence of smartphones and smart speakers make this…
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Branding, education, a low barrier to entry, and the creation of fans are all part of it, so what are you waiting for? I rejoined Zweig Group more than three…
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Do you want to win a project, identify a new service offering, or attract a new employee? Pick the right medium and have at it! Humans have been communicating through…
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There’s three horses you need to ride if you are going to win the race, so saddle up with Facebook, Twitter, and a killer website. It’s time to roll up…
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Digital is critical, but don’t fixate on having an army of followers. Instead, use social channels to build your brand equity. What is the first thing you do when you…