By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.
Proposals
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By Mercedez Thompson | Create client-focused cover letters that build trust, provide clear client benefits, and connect to your client’s broader goals or vision.
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By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.
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By Liisa Andreassen | President and founder of PaleoWest, a heritage consulting firm that guides clients’ projects through regulatory challenges posed by prehistoric, historic, and paleontological resources.
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By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.
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By Mark Zweig | The leadership abilities of you firm’s principals and managers will determine your collective success this year.
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By Kim Fowler | If you chip away at your organization goals one task at a time, you will begin to see the benefits.
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Getting creative with your video marketing efforts requires a continual adaptation of your strategy, but doing so will allow you to make the most of this valuable marketing tool.
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By Mark Zweig | Answer these questions and many more, or you will, at best, be a decent copy of a firm or firms that do as well or better than you already do.
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The texture of varying beliefs, values, and backgrounds inform how we see the world, and are at the very core of our ability to serve our clients and community.
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By Mark Zweig | We have worked with firms in this business that had average labor multipliers above 4.5. It can be done, and you can do it!
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Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.