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The Zweig Letter

The voice of reason for the AEC industry

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Proposals

  • Dedicated marketing staff

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.

  • Winning cover letters

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Mercedez Thompson | Create client-focused cover letters that build trust, provide clear client benefits, and connect to your client’s broader goals or vision.

  • Virtual business development

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

  • Audacious: Tom Motsinger

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Liisa Andreassen | President and founder of PaleoWest, a heritage consulting firm that guides clients’ projects through regulatory challenges posed by prehistoric, historic, and paleontological resources.

  • Fresh, handcrafted marketing

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.

  • Be a better A/E firm leader in 2021

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Mark Zweig | The leadership abilities of you firm’s principals and managers will determine your collective success this year.

  • Stay organized amid information overload

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Kim Fowler | If you chip away at your organization goals one task at a time, you will begin to see the benefits.

  • Video marketing

    by The Zweig Letter December 27, 2020
    December 27, 2020

    Getting creative with your video marketing efforts requires a continual adaptation of your strategy, but doing so will allow you to make the most of this valuable marketing tool.

  • Real differentiation in your A/E firm

    by The Zweig Letter November 29, 2020
    November 29, 2020

    By Mark Zweig | Answer these questions and many more, or you will, at best, be a decent copy of a firm or firms that do as well or better than you already do.

  • Empower your people for the greater good

    by The Zweig Letter November 15, 2020
    November 15, 2020

    The texture of varying beliefs, values, and backgrounds inform how we see the world, and are at the very core of our ability to serve our clients and community.

  • Getting better fees

    by The Zweig Letter July 27, 2020
    July 27, 2020

    By Mark Zweig | We have worked with firms in this business that had average labor multipliers above 4.5.  It can be done, and you can do it!

  • Turning overhead into revenue

    by The Zweig Letter July 20, 2020
    July 20, 2020

    Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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