Proposals

By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.

By Mercedez Thompson | Create client-focused cover letters that build trust, provide clear client benefits, and connect to your client’s broader goals or vision.

By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

By Liisa Andreassen | President and founder of PaleoWest, a heritage consulting firm that guides clients’ projects through regulatory challenges posed by prehistoric, historic, and paleontological resources.

By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.

By Mark Zweig | The leadership abilities of you firm’s principals and managers will determine your collective success this year.

By Kim Fowler | If you chip away at your organization goals one task at a time, you will begin to see the benefits.

Getting creative with your video marketing efforts requires a continual adaptation of your strategy, but doing so will allow you to make the most of this valuable marketing tool.

By Mark Zweig | Answer these questions and many more, or you will, at best, be a decent copy of a firm or firms that do as well or better than you already do.

The texture of varying beliefs, values, and backgrounds inform how we see the world, and are at the very core of our ability to serve our clients and community.

By Mark Zweig | We have worked with firms in this business that had average labor multipliers above 4.5.  It can be done, and you can do it!

Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.