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The Zweig Letter

The voice of reason for the AEC industry

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Phil Keil

  • Decentralization

    by The Zweig Letter January 10, 2021
    January 10, 2021

    By Phil Keil | Decentralization of structure within our firms allows for a more agile, adaptable, and unified organization.

  • America’s mission and vision

    by The Zweig Letter October 25, 2020
    October 25, 2020

    By Phil Keil | We can learn a lot about mission and vision through the context of some of America’s founding documents.

  • Live your legacy

    by The Zweig Letter July 27, 2020
    July 27, 2020

    By Phil Keil | Developing a legacy-building strategy requires looking within to the sources of your greatest purpose and potential.

  • Smart investments

    by The Zweig Letter May 4, 2020
    May 4, 2020

    By Phil Keil | Recommendations for how your firm can adjust budgets and make smart investments of your money, your time, and your energy.

  • Ideas and execution

    by The Zweig Letter March 16, 2020
    March 16, 2020

    By Phil Keil | Understanding this is essential in your ability to grow your firm and successfully execute your strategy.

  • Morality and business

    by The Zweig Letter February 3, 2020
    February 3, 2020

    By Phil Keil | Use careful thought and consideration when defining your firm’s value, moral, and ethical framework.

  • Creating opportunities, one firm at a time

    by The Zweig Letter January 27, 2020
    January 27, 2020

    Phil Keil, Zweig Group’s director of strategic services, knows how to put the pieces together to craft unique strategies and implementation plans for AEC firms.

  • It’s not the people, it’s you

    by The Zweig Letter November 18, 2019
    November 18, 2019

    By Phil Keil | If you’re struggling to build a productive team, it might be time to take a long look in the mirror.

  • Shadow board

    by The Zweig Letter September 30, 2019
    September 30, 2019

    By Phil Keil | A nefarious organization or your next best idea? Dig into your org chart to find your firm’s hidden gems.

  • In pursuit of excellence

    by The Zweig Letter July 8, 2019
    July 8, 2019

    By Phil Keil | Have a purpose and commit to mastery and excellence and you will find happiness both personally and professionally.

  • What do you believe?

    by The Zweig Letter May 6, 2019
    May 6, 2019

    By Phil Keil | People need something to rally behind. Identifying a mission for your firm is more than just a box to check when creating a strategic plan.

  • Limbic leadership

    by The Zweig Letter July 30, 2018
    July 30, 2018

    By Phil Keil | The development of high moral and ethical standards is the most important thing you can do as a leader, and it will transform your team for the good.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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