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The Zweig Letter

The voice of reason for the AEC industry

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Mark Zweig

  • We all want to make an impact

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Mark Zweig | How can we each achieve the lofty and satisfying position of knowing we have made a difference through our work in this business?

  • Things I’ve learned about buying A/E firms

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Mark Zweig | If you’re trying to buy or thinking about buying another company in this business, here are a few things that may be helpful to you.

  • Put that ego aside

    by The Zweig Letter February 14, 2021
    February 14, 2021

    By Mark Zweig | This is essential if you want to build a good firm of competent people who can keep the business going whether you’re there or not.

  • Make them want what you do!

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Mark Zweig | It’s great to be needed, but it’s not really where you want to be. The position you should really seek to attain is to be wanted.

  • Just when you figure things out, game over!

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Mark Zweig | Look in the mirror and ask yourself if you are still doing what you want to do every day. Maybe now is the time to get really serious about your transition.

  • Be a better A/E firm leader in 2021

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Mark Zweig | The leadership abilities of you firm’s principals and managers will determine your collective success this year.

  • Keep a cool head and carry on!

    by The Zweig Letter January 17, 2021
    January 17, 2021

    By Mark Zweig | Things are real messy right now, but we can all get safely to our destinations if we keep our cool.

  • New Year’s resolutions

    by The Zweig Letter January 10, 2021
    January 10, 2021

    By Mark Zweig | Our businesses need the same care we are giving ourselves to remain healthy and viable in the year ahead!

  • Be smart in how you run your business

    by The Zweig Letter January 3, 2021
    January 3, 2021

    By Mark Zweig | Know your purpose, intent, and philosophy of business, but be willing to change if it becomes prudent to do so.

  • Hire for character, train for skill

    by The Zweig Letter December 27, 2020
    December 27, 2020

    By Mark Zweig | Many people in this business will say they agree with this idea, yet the people doing the hiring rarely do it.

  • Give it the gas – or let off the throttle?

    by The Zweig Letter December 13, 2020
    December 13, 2020

    By Mark Zweig | When times get tough, you have two choices: You can cut expenses and eliminate all investments, or you can double down on making improvements in your business.

  • Who are you trying to sell to?

    by The Zweig Letter December 6, 2020
    December 6, 2020

    By Mark Zweig | Marketing starts with identifying who your target clients are. Your entire business needs to be focused on them.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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