By Christina Zweig Niehues | Press releases haven’t gone the way of the dinosaurs yet. Keep them short and simple to get the most out of this powerful marketing and exposure tool.
A constant focus on your firm’s brand is essential. If you let it slide, you’ll send mixed, confusing messages.
“When it comes to branding for an AEC firm, I wouldn’t look to other AEC firms. Frankly, we make a lot of branding mistakes in this business.”