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The Zweig Letter

The voice of reason for the AEC industry

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  • Back to relationship basics

    by The Zweig Letter January 3, 2021
    January 3, 2021

    We don’t know what this year will bring, but by focusing on existing relationships and building stronger relationships, we can ensure long-term success.

  • Flexibility in the face of COVID

    by The Zweig Letter October 11, 2020
    October 11, 2020

    We need to remain flexible for the foreseeable future as we continue to determine what is resonating with our clients.

  • Indispensable: Benjamin Cornelius

    by The Zweig Letter September 27, 2020
    September 27, 2020

    Partner at LERA Consulting Structural Engineers (New York, NY), a firm that has created innovative, yet constructible and economical structural designs since 1923.

  • Forgotten fundamentals of the A/E business

    by The Zweig Letter September 27, 2020
    September 27, 2020

    “Sometimes I think it is good to reflect back on all the lessons I have learned over the years. Here are a few that stand out to me.”

  • Outgoing and incoming

    by The Zweig Letter July 6, 2020
    July 6, 2020

    Ownership transition can be an eight to 10 year process, so start early, educate yourself, define your goals, and keep an open dialogue with your employees.

  • Keep your focus

    by The Zweig Letter June 15, 2020
    June 15, 2020

    Are you doing what you really should be for your business right now? Or are you just floating along on a sea of uncertainty, afraid to move or you’ll turn over your raft?

  • Perseverance: Karen Purcell

    by The Zweig Letter June 8, 2020
    June 8, 2020

    Founding principal of PK Electrical (Reno, NV), a women-owned, small business electrical engineering and design firm founded in 1996.

  • Don’t forget the forest for the trees

    by The Zweig Letter April 13, 2020
    April 13, 2020

    In these uncharted times, we run the risk of only thinking about the immediate and not about where we are going to be three months, six months, or a year from now.

  • We can all make it through this

    by The Zweig Letter March 17, 2020
    March 17, 2020

    “Whether or not our businesses survive is going to be up to our response to the problem as leaders. It won’t be easy, but this, too, shall eventually pass.”

  • How are AEC firms reacting to COVID-19?

    by The Zweig Letter March 17, 2020
    March 17, 2020

    The situation is changing quickly, but versatility and fast decision-making have become necessary.

  • Personalize your marketing

    by The Zweig Letter January 13, 2020
    January 13, 2020

    In this digital era of PURLs, OKRs, and java scripts, a dimensional mailer and handwritten note are still the best way to grab attention.

  • Make social media work for your business

    by The Zweig Letter December 9, 2019
    December 9, 2019

    “I used to be addicted to social media … So I stopped. Today, I still use social media, though only for business purposes.”

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Recent Posts

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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The Zweig Letter is a Zweig Group product.


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