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The Zweig Letter

The voice of reason for the AEC industry

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Clients

  • Develop your strategic thinking

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Eduardo Smith | Strategic thinking enables us to enlarge the value and impact of our work, connecting it much more than a technical solution.

  • We all want to make an impact

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Mark Zweig | How can we each achieve the lofty and satisfying position of knowing we have made a difference through our work in this business?

  • Serving others: Mike Schnaare

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Liisa Andreassen | President of Lawrence Group (St. Louis, MO), an integrated design, development, and construction firm using the power of people with great ideas to bring clients’ dreams to life.

  • Make them want what you do!

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Mark Zweig | It’s great to be needed, but it’s not really where you want to be. The position you should really seek to attain is to be wanted.

  • Just when you figure things out, game over!

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Mark Zweig | Look in the mirror and ask yourself if you are still doing what you want to do every day. Maybe now is the time to get really serious about your transition.

  • Successful delegation

    by The Zweig Letter January 10, 2021
    January 10, 2021

    By Leo MacLeod | Delegation is a sign of a mature leader. It allows you to focus on how you can contribute at the highest level given your experience and wisdom.

  • Creating success: David E. Ott

    by The Zweig Letter January 10, 2021
    January 10, 2021

    CEO and president of SEH (St. Paul, MN), a firm that’s simplifying the world’s complex challenges by designing better places, engineering clean water, and renewing infrastructure.

  • Real collaboration: Mark Brumfield

    by The Zweig Letter January 3, 2021
    January 3, 2021

    By Liisa Andreassen | CEO of HEAPY Engineering (Dayton, OH), a leader in sustainability, engineering, and commissioning solutions with a vision to build a more resilient and sustainable society.

  • Be smart in how you run your business

    by The Zweig Letter January 3, 2021
    January 3, 2021

    By Mark Zweig | Know your purpose, intent, and philosophy of business, but be willing to change if it becomes prudent to do so.

  • Take the time

    by The Zweig Letter December 14, 2020
    December 14, 2020

    By Chad Coldiron | Practice becoming a better communicator, and you’ll build better rapport and credibility with clients, colleagues, and just about everyone else.

  • Who are you trying to sell to?

    by The Zweig Letter December 6, 2020
    December 6, 2020

    By Mark Zweig | Marketing starts with identifying who your target clients are. Your entire business needs to be focused on them.

  • Social media in 2020

    by The Zweig Letter November 8, 2020
    November 8, 2020

    By Christina Zweig Niehues | If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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