• Home
  • About
  • Podcast
  • Archive
  • Subscribe
  • Contact Us

The Zweig Letter

The voice of reason for the AEC industry

  • Home
  • About
  • Podcast
  • Archive
  • Subscribe
  • Contact Us

Business Development

  • Dedicated marketing staff

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.

  • Serving others: Mike Schnaare

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Liisa Andreassen | President of Lawrence Group (St. Louis, MO), an integrated design, development, and construction firm using the power of people with great ideas to bring clients’ dreams to life.

  • Things I’ve learned about buying A/E firms

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Mark Zweig | If you’re trying to buy or thinking about buying another company in this business, here are a few things that may be helpful to you.

  • TZL podcast: Janki DePalma on the key ingredients of a business developer

    by The Zweig Letter February 11, 2021
    February 11, 2021

    Janki DePalma, director of business development with Kirksey Architects, discusses listening, empathy, relationships, self-control, and what makes a great business developer.

  • Virtual business development

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

  • We can do better

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Stephen Lucy | In the past year, we’ve learned a great deal about how we can do better and have begun to seize opportunities created by 2020.

  • One thing every day: Doug Glenn

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Liisa Andreassen | COO of CEC Corporation (Oklahoma City, OK), a multidiscipline firm with a focus on eliminating aging infrastructure and driving community growth through innovative design.

  • Successful delegation

    by The Zweig Letter January 10, 2021
    January 10, 2021

    By Leo MacLeod | Delegation is a sign of a mature leader. It allows you to focus on how you can contribute at the highest level given your experience and wisdom.

  • Video marketing

    by The Zweig Letter December 27, 2020
    December 27, 2020

    Getting creative with your video marketing efforts requires a continual adaptation of your strategy, but doing so will allow you to make the most of this valuable marketing tool.

  • Give it the gas – or let off the throttle?

    by The Zweig Letter December 13, 2020
    December 13, 2020

    By Mark Zweig | When times get tough, you have two choices: You can cut expenses and eliminate all investments, or you can double down on making improvements in your business.

  • Proposal fumble

    by The Zweig Letter November 15, 2020
    November 15, 2020

    When you underestimate the proposal and fail to invest in its development, you risk losing money and wasting business development resources.

  • Social media in 2020

    by The Zweig Letter November 8, 2020
    November 8, 2020

    By Christina Zweig Niehues | If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

Load More Posts

Search

Recent Posts

  • Parental leave

    March 7, 2021
  • Maintaining culture during a pandemic

    March 7, 2021
  • Collaboration: McKinney & Rossomando

    March 7, 2021
  • Jerry Allen – true courage in leadership

    March 7, 2021

About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

Most Popular

  • 1

    Ownership transition in A/E firms

  • 2

    Cultural fit vs. cultural add

  • 3

    Long-term results

  • 4

    What is a principal?

Trending This Week

  • 1

    Jerry Allen – true courage in leadership

  • 2

    Dedicated marketing staff

  • 3

    What is a principal?

  • 4

    Maintaining culture during a pandemic

© 2020 The Zweig Letter, All Right Reserved.
The Zweig Letter is a Zweig Group product.


Back To Top