By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.
Business Development
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By Liisa Andreassen | President of Lawrence Group (St. Louis, MO), an integrated design, development, and construction firm using the power of people with great ideas to bring clients’ dreams to life.
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By Mark Zweig | If you’re trying to buy or thinking about buying another company in this business, here are a few things that may be helpful to you.
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Janki DePalma, director of business development with Kirksey Architects, discusses listening, empathy, relationships, self-control, and what makes a great business developer.
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By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.
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By Stephen Lucy | In the past year, we’ve learned a great deal about how we can do better and have begun to seize opportunities created by 2020.
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By Liisa Andreassen | COO of CEC Corporation (Oklahoma City, OK), a multidiscipline firm with a focus on eliminating aging infrastructure and driving community growth through innovative design.
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By Leo MacLeod | Delegation is a sign of a mature leader. It allows you to focus on how you can contribute at the highest level given your experience and wisdom.
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Getting creative with your video marketing efforts requires a continual adaptation of your strategy, but doing so will allow you to make the most of this valuable marketing tool.
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By Mark Zweig | When times get tough, you have two choices: You can cut expenses and eliminate all investments, or you can double down on making improvements in your business.
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When you underestimate the proposal and fail to invest in its development, you risk losing money and wasting business development resources.
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By Christina Zweig Niehues | If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.