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The Zweig Letter

The voice of reason for the AEC industry

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Budget

  • Real collaboration: Mark Brumfield

    by The Zweig Letter January 3, 2021
    January 3, 2021

    By Liisa Andreassen | CEO of HEAPY Engineering (Dayton, OH), a leader in sustainability, engineering, and commissioning solutions with a vision to build a more resilient and sustainable society.

  • Liability for cost estimates/cost overruns

    by The Zweig Letter December 13, 2020
    December 13, 2020

    Contract disclaimers reflect the reality that estimating is an art, not a science – and that design professionals cannot guarantee or warrant the actual costs of construction.

  • Who are you trying to sell to?

    by The Zweig Letter December 6, 2020
    December 6, 2020

    By Mark Zweig | Marketing starts with identifying who your target clients are. Your entire business needs to be focused on them.

  • Reach new limits: Aine O’Dwyer

    by The Zweig Letter November 29, 2020
    November 29, 2020

    Principal and CEO of Enovate, a WBE/DBE/SBE firm that serves as a prime contractor as well as a subcontractor on city, state, and federal public agency and private projects.

  • Forgotten fundamentals of the A/E business

    by The Zweig Letter September 27, 2020
    September 27, 2020

    By Mark Zweig | “Sometimes I think it is good to reflect back on all the lessons I have learned over the years. Here are a few that stand out to me.”

  • Mastering business development

    by The Zweig Letter August 17, 2020
    August 17, 2020

    For many leaders, business development resides outside their core competencies and comfort zone, to their firm’s detriment.

  • Manage workloads across multiple offices

    by The Zweig Letter August 10, 2020
    August 10, 2020

    COVID-19 has pushed leaders in the design industry and beyond to develop new strategies to manage an increasingly untethered workforce.

  • Alignment: Stewart Haney

    by The Zweig Letter August 10, 2020
    August 10, 2020

    CEO of Wendel (Williamsville, NY), an innovative AEC and energy efficiency firm that collaborates with clients for a holistic project approach.

  • Turning overhead into revenue

    by The Zweig Letter July 20, 2020
    July 20, 2020

    Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.

  • Tell a story, build a better project

    by The Zweig Letter June 1, 2020
    June 1, 2020

    The next time you have a critical project or important concept to communicate, forget the jargon and consider telling a story.

  • Don’t know what to do?

    by The Zweig Letter May 11, 2020
    May 11, 2020

    By Mark Zweig | For many A/E firms, it is going to take a lot of tough decisions, hard work, mental intensity, and help from everyone in the firm to get through this situation intact.

  • Smart investments

    by The Zweig Letter May 4, 2020
    May 4, 2020

    By Phil Keil | Recommendations for how your firm can adjust budgets and make smart investments of your money, your time, and your energy.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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