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The Zweig Letter

The voice of reason for the AEC industry

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Monthly Archives

June 2018

  • Big-ticket items

    by The Zweig Letter June 25, 2018
    June 25, 2018

    By Christina Zweig Niehues | A larger client database, higher shortlist rates, and measurable metrics. Yes, marketing is expensive, but it’s a good place to spend a bit of gold.

  • Staying up at night

    by The Zweig Letter June 25, 2018
    June 25, 2018
    If you lead an AEC firm, you have a lot of tough questions to ask yourself, and the answers aren’t always pretty. But ask and answer you must. In a…
  • Conference call: Jim Tippmann

    by The Zweig Letter June 25, 2018
    June 25, 2018
    CEO of FRCH, a Nelson Company (Hot Firm #41 for 2016), a global design firm based in Cincinnati. By Liisa Andreassen Correspondent “Everyone has access to the company’s financial information,”…
  • Speed is everything

    by The Zweig Letter June 25, 2018
    June 25, 2018
    I’ve written about it before but apparently not everyone got the message. In business today, speed is everything. Whoever is faster will be the winner. Good leaders realize this is…
  • Prove it

    by The Zweig Letter June 25, 2018
    June 25, 2018
    If you want to empower your millennial team members, you have to offer them choice, provide purpose, and safeguard the organizational trust. Millennials are part of the “prove it” generation,…
  • Exceptional success

    by The Zweig Letter June 18, 2018
    June 18, 2018
    A lot of firms say they have a great culture, but for that to be true, a firm must be intentional about implementing its core set of values. At Mead…
  • Conference call: Sepideh Saidi

    by The Zweig Letter June 18, 2018
    June 18, 2018
    President and CEO of SEPI Engineering & Construction, Inc. (Hot Firm #74 for 2017), a 350-person firm based in Raleigh, North Carolina. By Liisa Andreassen Correspondent “People need to feel…
  • It’s all about water

    by The Zweig Letter June 18, 2018
    June 18, 2018
    Reducing consumption and finding new ways to re-use water will become increasingly important as populations grow. In Reno, as in other parts of the world, water will continue to be…
  • The proposal relay race

    by The Zweig Letter June 18, 2018
    June 18, 2018
    Even with the long lead times, the proposal process can be stressful. Marketers have to own the process and enforce the schedule.  Some people describe the proposal process as a…
  • The art of client management

    by The Zweig Letter June 18, 2018
    June 18, 2018
    Client management is something anyone who owns an AEC firm should be concerned about. After all, if you don’t do it effectively, not only will your projects probably turn out…
  • Boilerplate a la carte

    by The Zweig Letter June 11, 2018
    June 11, 2018
    Marketing text has to be what the project owner needs to see. If you can standardize to accommodate an array of proposal types, great. If not, develop new recipes. Standardizing…
  • More than overhead

    by The Zweig Letter June 11, 2018
    June 11, 2018
    Non-creatives have to understand and respect what marketers do, or we run the risk of demotivating those who are critical to our success. A recent study by InSource reported that…
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The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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