A larger client database, higher shortlist rates, and measurable metrics. Yes, marketing is expensive, but it’s a good place to spend a bit of gold. Paying marketing people is expensive.…
Monthly Archives
June 2018
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If you lead an AEC firm, you have a lot of tough questions to ask yourself, and the answers aren’t always pretty. But ask and answer you must. In a…
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CEO of FRCH, a Nelson Company (Hot Firm #41 for 2016), a global design firm based in Cincinnati. By Liisa Andreassen Correspondent “Everyone has access to the company’s financial information,”…
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I’ve written about it before but apparently not everyone got the message. In business today, speed is everything. Whoever is faster will be the winner. Good leaders realize this is…
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A lot of firms say they have a great culture, but for that to be true, a firm must be intentional about implementing its core set of values. At Mead…
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President and CEO of SEPI Engineering & Construction, Inc. (Hot Firm #74 for 2017), a 350-person firm based in Raleigh, North Carolina. By Liisa Andreassen Correspondent “People need to feel…
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Reducing consumption and finding new ways to re-use water will become increasingly important as populations grow. In Reno, as in other parts of the world, water will continue to be…
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Even with the long lead times, the proposal process can be stressful. Marketers have to own the process and enforce the schedule. Some people describe the proposal process as a…
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Client management is something anyone who owns an AEC firm should be concerned about. After all, if you don’t do it effectively, not only will your projects probably turn out…
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Marketing text has to be what the project owner needs to see. If you can standardize to accommodate an array of proposal types, great. If not, develop new recipes. Standardizing…
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Non-creatives have to understand and respect what marketers do, or we run the risk of demotivating those who are critical to our success. A recent study by InSource reported that…